CHALLENGE: Originally a phone-only sales force for wines, Wine Spectrum wanted to finally open a wine shop and trendy bar to have a physical presence and be part of the Railroad Square boom in Santa Rosa, California. While before they worked invisibly behind great labels, suddenly, their own classy visual presence was needed, front and center. On top of that, the exterior of the building needed to be designed with signage that directed customers to either the wine shop or the bar.
SOLUTION: Creating a striking ’spectrum’ of bottles quickly establishes Wine Spectrum as fun and sophisticated. Color, textures and materials were coordinated to create branded interior and exterior detailing to the unique building as well as visual elements for the web site and all promotional materials. A uniquely arching exterior sign symetrically balanced the 2 business entrances to create a stunning visual statement from the street.
RESULTS: The branding gave instant recognition to Wine Spectrum and continues to attract tourists to visit this hip destination in the gateway of the wine country.