CHALLENGE: The Discovery Channel needed fresh blood to brainstorm promotional ideas and create new imagery for their Interactive, Advertising and Special Programming divisions.

SOLUTION: One of the memorable projects was to develop a new approach to the popular summer series “Shark Week”. Enter the Yin-Yang shark. We also designed a promotional  t-shirt and special carnivourous beach towel as a prized premium giveaway.

RESULTS:  ”Shark Week”  drew the largest number of subscribers than any other promotional series for the Discovery Channel.