CHALLENGE: The Discovery Channel needed fresh blood to brainstorm promotional ideas and create new imagery for their Interactive, Advertising and Special Programming divisions.
SOLUTION: One of the memorable projects was to develop a new approach to the popular summer series “Shark Week”. Enter the Yin-Yang shark. We also designed a promotional t-shirt and special carnivourous beach towel as a prized premium giveaway.
RESULTS: ”Shark Week” drew the largest number of subscribers than any other promotional series for the Discovery Channel.