Living in an ‘Information Age’, we are bombarded with so much data, we are being choked with choices. Rather than more knowledge, we get more and more confused. A successful way to counter this onslaught is through storytelling. To engage the mind with a meaningful message in an entertaining way creates a satisfying whole. Stories actually help us process more information, and can more effectively give us guide posts for our own decision making. Arts and Media companies are all about storytelling. Every logo, poster, and commercial is another piece to the story and an opportunity to get a whole message across. These basic principals apply to all businesses that want to distinguish their brand in a crowded marketplace.